Ogilvy on Advertising is a must-read or must re-read for any aspiring adman. The result is timeless strategy that harnesses human psychology for the sake of an ad’s agenda. Although written half a century ago, the wisdom still holds up, because Ogilvy taps into the driving forces and principles at the heart of the practice. Ogilvy is a legend in the advertising industry, often hailed as “The Father of Advertising.” In this insider guide, Ogilvy lays out the best approaches for running ad agencies, attracting clients, crafting campaigns that sell, and adjusting methods to fit the subject matter. Ogilvy on Advertising is one of the most essential books on advertising strategy. The books can also supplement business strategy guides.įrom classics to new releases, here is a list of ultra-useful books on the art of advertising. These guides are a type of business book and are similar to books on marketing. The purpose of these books is to help advertisers sell products more effectively and creatively. These works cover topics such as copywriting, client accounts, ad strategy, and advertising history. You found our list of top advertising books.Īdvertising books are guides that teach readers how to promote brands, events, and deals.
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